12/28/10 - Business Trends & Marketing Tips for Finance Folks

Hosts: Leo Wisniewski, Lauren Milligan and Jacqueline Camacho-Ruiz

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Leo Wisniewski

• Leo and Sybil Ege talks about "Business Trends"
• Sybil is the owner of Reach Out Marketing that specializes in outsource prospecting for clients and help clients think of different ways how they want to have their message out.
• Some people say that the Internet and social media will eventually be the only way we communicate. an example is there has been a massive drop in newspaper readership but how effective is advertising over the Internet? There are some ways that this is very good and in some ways not so good. Eventually there is be a "Do not market to me list", just like the "Do not call list" where you can send you URL and people cannot take marketing information from you.
• From Leo's perspective, it would all be a settling out of the privacy issue. When marketing or advertising is done, there has always been information available in different means about different population. There will be a sorting out, a pendulum and a huge shift towards electronic communication , advertising and media.
• One thing that is most interesting is there is a division between the young users of technology and the older users. The big rift that is seen with the use of technology is the loss of privacy. The younger kids don't necessarily realize the danger where in they will do things that seem like fun at the time and eventually this things will be their downfall 5 years into the future.
• As any kind of marketing that you do, it is always how you reach your audience and how you understand the demographics of that audience so devices like the phone is not dead. It's just harder to use because there are so few people who answer it the 1st time because of the gatekeepers or the voice mails. It may be a bit challenging but you can never rule it out. Maybe in the future, people will be using things like Skype.
• In this day and age where there are so much electronic stuff, a good old fashioned snail mail is more effective than what it used to be. Five years ago, everybody wants to receive an email, newsletters, etc. and now we hate it and most of the time we just consider it as spam. It looses its impact over time. Marketing where you are trying to push something is totally different from marketing where you are sending a heart-felt message and you really care about someone and people will never get tired of this, no matter what the form.
• You can get in touch with Sybil by accessing her website http://www.reachoutmarketing.net/ or call her 630-365-2959
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Lauren Milligan

• Lauren is currently on vacation.
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Jacqueline Camacho-Ruiz

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