Hosts: Leo Wisniewski, Lauren Milligan and Jacqueline Camacho-Ruiz
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Leo Wisniewski
- Leo "Welcomes back Sybil Ege!"
- Sybil is the founder and owner of Reach Out Marketing. Last week week Leo and Sybil were talking about her marketing activities and how she helps other businesses. She also uses SendOutCards as one of her marketing tools. This week, Sybil will discuss other services that her company offers.
- There are two other services that Reach Out Marketing offers.
- Business Counselling
- Business Plan Preparation
- A lot of people are not clear on "What does a business councilor do?", "Is that the same as a business coach?".
- Think of your business councilor as an adviser. They help you see your business from a view that sometimes you are too myopic to see yourself. Sometime you get caught up in the details from day-to-day that you don't take the time to step back and see what's happening.
- The business coach is similar but it's coaching as where people get hung up. They have an obstacle in their way that they can't get past it. They have a negative attitude and they're afraid they can't make anything happened and the business coach is going to give them motivation to get past the obstacle, to realize that it's just a small pebble and not a mountain. So both of these are offered by Reach Out Marketing
- Benefits of encountering best practices of different clients. Everybody thinks their business is unique but really there are functional areas of every single business. Most small business owners have problems in two specific areas- 1.) Marketing 2.) Finances. Sybil helps people get focused and the best way to do this is to draft a business plan. Most people fear doing the business plan more than they fear getting into the actual business for the 1st time.
- A business plan is a very simple instrument meant to give you direction, to give you what path to follow and to give you focus
- A business plan should include:
- Your goals and mission of the business
- A good understanding of the industry that your business is in and how does your business fit in that industry
- Organizational issues of the company
- The marketing plan and approach you will take in the coming years
- The financial plan where you project your revenues and expenses
- Every business has the same functional areas but their industry, niche, product is different and she makes they think through all aspects of the business because if they don't have enough experience in some of the areas, it's either a hit or miss. The range of time to get a good plan together would be about 3-6 weeks.
- You can get in touch with Sybil Ege by logging into http://www.reachoutmarketing.net/ and go to the "contact us" page. You can also call (630) 365-2959
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Lauren Milligan
- Lauren offers interview tips for today's job candidates. Because the current job market has created chaos for jobseekers, they must be ready to address many issues during a job interview. Other candidates have added value to their credentials...have you? Listen to Lauren's "No Wimps Allowed" advice on today's show!
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Jacqueline Camacho-Ruiz
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